One song can tell you a surprising amount about an artist. “Make Me Watch” gives a strong introduction to izzi’s songwriting, production and willingness to tackle subjects that matter to her.
The Hampshire singer-songwriter, producer and composer has written, recorded and produced the track herself, combining a dance-inspired sound with lyrics focused on coercion, pornography and the degradation of women.
It is an ambitious combination, and izzi gives both sides plenty of room to make an impact. The production provides the immediate pull, while the writing brings a much more serious subject into focus and gives listeners plenty to take from it. The track is accessible without losing sight of what it wants to communicate.
That sense of purpose is already becoming part of izzi’s identity. She has spoken about using songwriting to encourage conversations around subjects that are not discussed enough, and “Make Me Watch” puts that approach front and centre.
There is also a growing story around the artist herself. izzi has received BBC Introducing airplay and previously opened for Paris Paloma on her debut UK tour. Her latest single adds another strong entry to that run of success.
For anyone looking for a new independent artist with a clear voice and plenty of ideas, izzi makes a convincing case with “Make Me Watch”.
