Constantly pushing the boundaries of modern pop both musically and aesthetically, Denver-based indie artist Riah has consistently demonstrated a commitment to bold authenticity through her work. As she watches her career develop, seizing every opportunity she continues to make for herself, she celebrates the latest addition to her repertoire with her release, the much anticipated music video accompanying her fan-favorite single, Hurry. Initially released on her 2024 album, Trauma Bond, the new video not only adds a layer of depth to the meaning of the individual piece, but the legacy she hopes to cultivate.
Building on the lyrical merit of the original tune, the new video further bolsters the original message of the single, the balance we all strike between desire and action, and the excitement we all find in the art of intentionally building anticipation. Their message playing as a raw and vulnerable expression of the human condition as seen through their eyes, the authenticity in their art shines through clearly. The fruition of the artist’s vision is immediately felt from the first notes and fast cuts, the piece inspiring a sense of urgency throughout as it reflects the aura of their creative mission with every verse.
Complementing the tense and provocatively upbeat musicality with equally stimulating choreography, the video makes great strides toward showcasing Riah’s commitment to creative intricacy on the biggest scales. With momentum on her side, we feel this artist’s career emerge through this work and find ourselves curious as to the heights their movement will reach.
Written by Nick Gumas
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